To help us get a good range of audience feedback we decided to host a screening for our film and invited various people, largely choosing to invite people in our age range of 15 - 25 but selecting a few outliers of this as well as it is likely our film will receive some viewers of an older audience.
See below the questionnaire I created to give out to our audience at the screening to find out their opinion on a variety of topics, helping me to find out is if chose the correct target audience and if my audience can detect that the film is marketed towards them. A few of the questions at the bottom asking the audience about their opinion on the connections between our ancillary task and main product I will be using the results of in Evaluation question 2.
Audience Feedback Survey - ‘We All Fall Down’ Trailer - General
Please feel free to leave a comment under any of your answers.
What is your gender?
☐ Male
☐ Female
☐ Other
☐ Prefer not to say
What is your age?
☐ 16-25
☐ 26-35
☐ 36-45
☐ 46-55
☐ 56-65
☐ 65+
Have you seen any of the following psychological thrillers / horrors?
☐ Inception (2010)
☐ The Killing of a Sacred Deer (2017)
☐ Shutter Island (2010)
☐ Taken (2008)
☐ Psycho (1960)
☐ The Shining (1980)
Do you like psychological thrillers / horrors and why?
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Watching a trailer in advance to watching a film
Strongly Disagree Strongly Agree
1. Helps me decide 0 1 2 3 4 5 6 7 8 9 10
if I want to see a film
2. Is something I do 0 1 2 3 4 5 6 7 8 9 10
3. Helps me understand 0 1 2 3 4 5 6 7 8 9 10
the plot
4. Gives away too much 0 1 2 3 4 5 6 7 8 9 10
We will now ask you some questions about our trailer
Who do you think the trailer was aimed at?
Age Range: …………. Gender: …………….
What was your favourite part of the trailer?
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Is there anything you did not understand in the trailer that needs further clarification and why?
Yes ☐ No ☐
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
What did you think of the music in the film? For example, I liked the instruments used or I appreciated
the transitions between pieces etc.
the transitions between pieces etc.
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
What did you think of the ending?
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Would you want to see the rest of the film and why?
Yes ☐ No ☐
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
We will now ask you some questions about our poster and magazine front cover
Do you like Emma’s poster and magazine and why?
Yes ☐ No ☐
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Do you like George’s poster and magazine and why?
Yes ☐ No ☐
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Can you see connections between Emma’s magazine and poster with the trailer, and what are they?
Yes ☐ No ☐
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Can you see connections between George’s magazine and poster with the trailer, and what are they?
Yes ☐ No ☐
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
……………………………………………………………………………………………….
Here is a photo of the screening taking place, we first showed our trailer and the gave out several printed copies of our posters and magazine front covers to audience members for them to have a look at.
I then took the results of all of the questionnaires and typed them up in Excel where I collated the results. see below all of the raw data.
Here is a photo of the screening taking place, we first showed our trailer and the gave out several printed copies of our posters and magazine front covers to audience members for them to have a look at.
I then took the results of all of the questionnaires and typed them up in Excel where I collated the results. see below all of the raw data.
To make the results more user friendly and to help me write up what I had found I decided to create graphs to graphically display the data for each question.
In the above two graphs it can be seen that we managed to get people to attend our screening who fit well in to our target audience which was the age bracket 16 - 25 and either gender as we felt these were the people who are most likely to attend psychological thrillers. It was important to us that these were the sort of people who attended our screening so we could find out if our film would be apealing to its designed audience.
Only 13.3% of our audience said they did not like psychological thriller/ horrors which left us with the large majority of the audience being a fan of the genre. One of the audience members said they "love twists in movies especially if they aren't obvious" which fits well with our trailer and there is a seemingly twist in the change in personality in Eve
Here we used a Likert scale to get an insight in to our target audience's opinions on trailers as in institution. When creating our scale we deliberately scaled it from 0 to 10 to ensure there was no middle, neutral value audience members could select, forcing them to have an opinion either way. For the first two, 'helping me decide to see a film' and 'is something I do' we had hugely positive results with no one choosing less than 6 for trailers helping them decide if they want to see a film. For 'is something I do' we had similar feedback with no one choosing less than 4 and a large number of people selecting 10, which is very beneficial to us as it means our product will be os use to our target audience. For 'helps me understand the plot' the feedback was slightly lower than we would have liked with no one putting higher than an 8 and a couple of 2 results however the fact that the target audience would still like to watch the trailer over rides this I feel. For 'gives too much away' the results were very high which we expected which is why we intentionally attempted to keep an air of mystery in our trailer where possible without making it boring, we achieved this by revealing very little about what was wrong with Eve and the previous issues that had occurred in her family and left these to be revealed in the full film.
Now we showed them our trailer and asked the audience questions based on it
These results in the above two graphs were very helpful as they illustrated that the large majority of the target audience could correctly identify that the trailer was aimed towards their age range. 13.3% of people speared to believe the film was targeted at females which helps tell us that we have correctly subverted the usual thriller film as it can be seen as a very male genre by some people yet 0% of people said are film was targeted at males and the other 87.6% of people gave us the response that we wanted that our trailer could be targeted at any gender.
It's pleasing to see the majority of people did not need further clarification of anything. Most of the people who did need further explanation were confused as to what happened to the girl and we had made the conscious decision not to give this away in the trailer as we did not want too much to be revealed so there was no point in going to see the film. Therefore the fact that we left some viewers still wanting answers to questions is actually beneficial to us as they will then want to watch the whole film.
Here we had only one no to wanting to see the rest of the film which is a great success, most people said what drew them to wanting to see the res of the film was the open ending we left which was what we were attempting to do leaving the audience guessing what happens to the mum. The one person who said no said it was because they were not a fan of the genre so would not be inside of our target audience anyway.
In response to my poster and magazine, similar to the film there was only one person who did not respond positively to it and this was the same person who did not want to see the rest of the film and so is likely not within the target audience. Aspects people particularly liked were the fact that the two protagonists were looking in opposite directions on the poster hinting at the imminent breakdown in their relationship. Another aspect commented on was the falling down letters of my title, mirroring the title of the film, also several people mentioned how eye catching the whole appearance of both were which is hugely important in drawing in an audience.
George's poster and magazine again had a very positive response with 73.3% of people responding that they liked them both. However it is clear from the feedback that people preferred the poster to the magazine as they felt it did not fit as well with the thriller genre. The audience commented on how 'ambitious' the poster was, picking up on the ingenuity of it, making it very eye catching.
The last two questions of the questionnaire I have chosen to include in Evaluation Question 2 as they relate to the connections of my ancillary task and main product.
I then decided to conduct some Vox Pox to get further feedback on my poster and magazine front cover, this I have included below however it also links back to question 2 as they answer their opinion on the connections between ancillary task and main product.
Here are the questions I posed to my audience
- What do you like about the poster?
- Would this make you want to see the film?
- Can you see connections with the trailer and poster?
- What do you like about the magazine front cover?
- Would this make you want to see the film?
- Can you see connections with the trailer and magazine front cover?
EB
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