Trailer Analysis - Mother

Editing

• Opens with slow editing speed
• Fade to black between every shot change, slows pace even further, hint something is not right
• The ident is shown as the trailer approaches its climax, just before the peripeteia 
• After man and woman enter the house the titles begin, synchronous to the sound, placed over the black background after the fade
• After the titles begin the editing speed becomes high and the slow fades to black between each shot vanish, replaced by occasional quick flashes, suddenly speeding up the pace of the trailer
• The trailer ends in the conventional fashion with the title followed by the release date, the font matching the earlier titles

Sound

• The trailer begins with non diegetic synth music, it is peaceful but with melancholic undertones
• As the ident plays this music begins to fade out and is replaces with silence, halted every few second with a jarring knocking noise
• When the first long close up shot of the woman's face is shown the knocking noise speeds up incredibly, conveying the clear message she will be the antagonist of the film
• This sound becomes a tribal African drumming type of beat, cleverly paired with the titles with a beat as each individual word appears, creating an intimidating feeling, like Lawrence is surrounded and cannot escape
• As the trailer nears the end there is a gradually increasing static, mirroring her uneasiness rising 
• The speech in the trailer begins as a non diegetic voiceover, talking of a "paradise", meeting the usual conventions of the trailer of an idyllic setting to begin with 
• After the ident the speech becomes diegetic, getting louder throughout the trailer, building to the final close up shot of Lawrence's ear piercing scream before the cut to black, making it the viewer's lasting memory of the trailer

Mise en Scene 

• The shots throughout the trailer use a lot of the colours yellow brown and very low key lighting though this becomes even more pronounced as the trailer progresses
• The trailer is set in a single location, the conventional horror film old mansion. All of the iconographic shots of the house invasion sub genre are used,  wide shots up the spiral staircase and out onto the lawn filled with the intruders
• There is a clear change in the body language of the actors during the trailer, especially Lawrence, her movements change from slow and carefree to a frantic frenzy by the closing shot 

Camera Work

• The trailer opens with severance wide shots of Lawrence, many using her as a silluette, hiding her face from the audience
• When the for is open to the intruders the shots change to close ups of her cut between shots of them entering, displaying the immediate fear in her eyes
• There is a sequence of a shot reverse shot close ups between Lawrence and the female antagonist, backed by tribal music making them almost seem animalistic and highlighting the feud between them
• The shots become handheld and shaky when they are of Lawrence to evidently depict her panic settling in
• The trailer ends with a series of mid/wide tracking and panning shots, giving the viewer the full impact of the destruction and devastation that has been caused

EB