Production Information- All film trailers, despite the genre will display the production companies logos, sometimes there can be more than one for a higher budget film.
- This usually during the first thirty seconds of a trailer.
- Companies to this to help stick in an audiences mind that this film was made by them, hugely boasting their publicity
- The production logo can also immediately signpost to an audience what sort of film it will be, for example union seeing the Pixar or DreamWorks logo a viewer knows to likely expect a fun, family friendly film.
Film Title- The film title usually appears at the end of the film trailer in large font, grabbing attention
- A lot can be told about the film genre from the colours and fonts used in this title
- Common conventions of the thriller and horror trailer would be bold red, white and black, which can be seen in both the Seven and Captain America film titles
Plot
- Trailers aim to give an audience an idea of the content of the film, without giving away too much
- A good trailer will pick up the most exciting, funny or scary parts, depending on the genre of the film and cut them together to give the viewer a short taster of what watching the whole film would be like
- However a bad trailer will give away the whole plot of the film or display all of the best moments of the film so when you actually watch it there is little left of interest.
Famous Actors/ Directors
- Film trailers will often make use of their most well known star by placing them in the opening scene of the trailer, grabbing an audiences attention and creating a guaranteed fanbase for the film
- Above you can see two examples of this, the trailer for Seven opening with Brad Pitt and the trailer for Inception opening with Leonardo DiCaprio
- Well known actors and directors names will also be displayed in large font across the trailer, again to bring more publicity to the film
Soundtrack/ Voiceover
- A clever soundtrack is essential to a good trailer, it can display the genre, pacing, mood and budget of a film
- A voiceover can be used to narrate the action from an external speaker with non diegetic sound or by a character actually in the trailer
- In the thriller genre the music is used to intensity the action taking place and is a vital part in the building of suspense.
Length
- Trailers can vary in length but will usually stick between 1:30 to 2:00 minutes
Release Date
- Right at the end of the film trailer the release date will be shown in a large font to make sure it is what stays in the audiences mind so they will not forget to go see the film and to build excitement
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