- The trailer opens with the production company "A24"
- Over the top of this can be heard a young girl singing, which continues throughout the trailer, giving a very minimalistic stripped back soundtrack, helping to give a very eerie feeling to the trailer.
- There is a series of wide, brightly lit and coloured shots of a girl and boy in the park. This location has connotations of innocence and youth, tricking a watcher into a false sense of safety.
- A J cut is then used, revealing this girl as the singing voice that can be heard throughout the trailer.
- We see a mid shot of them walking and while he looks over at her, her body language remains stiff as she stares at the ground, hinting within the first 5 seconds that this may not be your usual team love story.
- The editing then cuts to a birds eye shot of a very white, sterile looking building, where we see a brightly dressed child suddenly collapse, paired with a synchronous crash placed over the singing
- There is then a screen to show that this is the same director as the Lobster, using the well known black and white theme and font associated with that film, helping to build on a ready made fanbase.
- There is then a series of close up shots of different members of the cast, possibly the boys family, all looking terrified and upset, building the emotional connection of a viewer with them.
- We then see a series of several reviews, crosscut into the trailer, all using the same font style, to create a more memorable brand behind the film.
- We then hear several snippets of diegetic conversation over the top of the singing, discussing who can "kill a patient" and asking "how did his father die", these morbid topics again point towards the plot of the film, and interspersed with emotionless close ups of the girl hint that she may be behind this suffering, without giving anything away.
- We see a mid shot of the girl with a lighter, conveying possibly the message behind the song she is singing "Burn", her clothes and hair look dirty and unwashed, suggesting she has been through a lot to get to this point, and the knee on the right hand side of the frame appears to be covered in blood.
- The opening ends with a series of dark low key shots, a contrast to the opening of the trailer
- The trailer then ends with the title of the film shown, paired with complete silence apart from the song creepily fading out into nothingness.
EB
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