Beginning
- It was created in 2005
- It began as a degree project by Danny Miller, but after magazine 'Adrenaline's' publishers went bankrupt the group of friends who created it decided to get in contact with Danny Miller and turn his magazine 'Little White Lies' into an officially published product
- It was originally published bi monthly
- Has been described as “at the vanguard of the independent publishing movement.”
- motto is they believe in "truth & movies"
Design
- The front page illustrates the film from the main article in that edition
- This is often shown by a picture of the lead actor in this film, such as Elle Fanning from Neon Demon who is depicted in the magazine below
- The Guardian referred to it as "the best designed magazine on the shelf"
Content
- Its content is divided into three section
- The main review
- Several other articles inspired by the film from the feature article
- The reviews section, which contains interviews with directors and actors
- The magazine ranks films on three different categories, 'Anticipation", "Enjoyment", and "In Retrospect", each marked out of five with a comment.
Target Audience
- It costs £3.95 so is for the reasonably well off
- It is of a very art house nature, it discusses films as an art medium rather than just a form of entertainment and so mostly aimed towards 18 - 30 year old, with enough spare money
- It is not aimed at any location but is very popular in the South East/ London
- It is not for the average mainstream reader, it requires time to get into
- Most people who read it will be the type of people to be subscribed and have their magazine collection on display
EB
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